The Time Between Times

Author:

Chris Resig President

Category:

  • Business of Design

Posted:

October 28, 2020

We are in the middle of the ‘time between times’. 
This is not ‘throw away time’. 
Every time, including the ‘time between times’ is important. 

The question that has probably come to most of our minds is, “when can we get back to normal?” or “are we there yet?”.  I am not sure there really is a returning to the way things were, at least for the considerable or foreseeable future.  None of us has a magic awareness or crystal ball of knowing exactly what will happen in this situation or what the definitive plan is.  The truth is, none of us knows, and a wide variety of things are beyond our control.  The reality is, as soon as we think we know the plan, the situation will most likely change, and the plan will be out-of-date.

For me, the question is not “when can we get back to normal?”.  The question is “who will we be, and how will we rise to the challenge at hand?”.

This is the question for each of us to ask ourselves – as individuals and as organizations.

I know with certainty how we will answer the question as an organization – with confidence.   We need to rise to the challenge at hand, getting past the yearning or longing for what was, confidently looking forward, always looking ahead.

Having said this, I know that many things are beyond our control, and we do not know all things.  And believe it or not, the goal line may even move.  To me, that does not matter.  It does not matter at all.

Because we are here now.  We are in this place called “the time between times.”  This is what matters now, and it is where we are right now.  We have to make the most of this time.  And we will.

So, the question I ask myself in this present situation is, “who will we be when all of this is over?”.  I do not know specifics, but what I can say is that we will be stronger, more agile, more resilient, better able to address any situation as individuals and as an organization.

I have always enjoyed this quote from Winston Churchill, “Never let a good crisis go to waste.”  I personally intend to make the most of this time and rise to the challenge at hand, the time between times…

Author:

Chris Resig President

Category:

  • Business of Design

Posted:

October 28, 2020